Program Overview

This program is designed to provide participants with the foundational marketing principles in the pharmaceutical and healthcare industry. It covers market research, marketing planning, market access, and integrated marketing communication and distribution channels. It is designed for those wishing to align marketing strategies with corporate and functions strategies.

Duration

 Hours 72

The Main Outlines

Module 1

• Introduction to the Pharmaceutical Marketing
• Marketing Strategy

Module 2

• Product Strategy
• Distribution Strategy & Market Research

Module 3

• Promotion
• Forecasting, Planning and Evaluation

Module 4

• New era of digital marketing in pharma business
• Role of marketing in sales follow up

Module 5

• Cases Study 

Other Branches

Assiut Center -- Ainshams Center -- Ismailia Center -- Alexandria Center -- Sohag Center -- Aswan Center -- South Valley - Hurghada Center  -- South Vally - Qena Center -- Beni Suef Center -- Sadat Center -- Fayoum Center -- Menoufia Center

Contact us

33 El Messaha Street, Dokki A, Dokki, Giza, Egypt

P.O Box 12611

16541 

01065174761

This email address is being protected from spambots. You need JavaScript enabled to view it.

www.eelu.edu.eg