- Program Overview
Market Research acts as the foundation to building a marketing strategy and can be used to support all marketing decisions – from communications campaigns to market planning and strategy. Information-based decision making is about using data and evidence that supports the decision-making process.
Being able to locate sources of data and information and then analyses and present the information to support management decisions are fundamental skills in marketing. This workshop will provide the key skills necessary to plan, undertake and make use of marketing information in an efficient and timely manner for better business decisions.
The Main Outlines
What is a Market Research? | Why doing a Market research? |
Steps of a market research project | How to define your market research objectives? |
The uses and limitations of desk research | Why primary research is sometimes necessary |
When to use qualitative and when to use quantitative information? | What to consider when designing your research questionnaire? |
Choosing between various data collection methods | How to analyses your findings into insight to present to others? |
What size of sample will provide robust results? | Determining your market research budget |
Other Branches