- Program Overview
Marketing has become an increasingly analytical, scientific and technology-oriented profession and terms such as ‘big data’, ‘data analytics’ and ‘marketing analytics’ have risen to the fore.
During the course we will look at:
- Better understand your customers and markets
- Inform your approach to segmentation and targeting.
- Position your data-driven value proposition.
- Understand how your Marcomms tools, techniques, channels and media perform.
- Generate actionable insight to optimize future marketing budget allocation and marketing performance.
The Main Outlines
Mind Shift: Acquisition vs Retention | What is database marketing? |
How is it different than Direct Marketing? | How do customers benefit? |
Key strategies | For what kinds of customers is database marketing effective? |
What is required for Database Marketing? | How is a database marketing campaign developed? |
How can a marketing school help you succeed? |
Other Branches